How Kamala Harris became part of Charli XCX’s ‘Brat’ summer
Vice President Kamala Harris’ campaign for the Democratic presidential nomination has been bolstered by an unexpected group of supporters: Charli XCX fans.
Vice President Kamala Harris’ campaign for the Democratic presidential nomination has been bolstered by an unexpected group of supporters: Charli XCX fans.
Excitement around the Harris campaign grew on social media after people began editing viral videos and memes fusing songs from British pop star Charli XCX’s album “Brat” with clips of Harris throughout her career.
After Charli XCX appeared to endorse Harris on Sunday, writing “Kamala IS Brat,” Harris’ campaign embraced the moment, reposting the show of support, using the album’s signature green color and typeface in one of its social media profiles and posting “Brat”-themed memes.
“Brat,” which touches on womanhood, insecurity, competition, motherhood, relationships, partying and other topics, debuted June 7. Since then, social media users have declared that they are celebrating a “brat summer,” meaning they are embracing being earnest and unapologetically themselves.
The pairing of Harris memes with “Brat” fandom has surged since Sunday, when President Joe Biden announced he was dropping out of the race, but the idea had been percolating for at least the last several weeks.
Rating: 5