How businesses cashed in on 'Brat' green

Businesses across a wide swath of industries tried to capitalize on the viral "Brat" green color this summer.

“Brat” green arrived out of the blue.

First, it was plastered on a wall in Brooklyn to promote Charli XCX’s June 7 album release.

Then, the color began to spread.

On social media, as “Brat” dominated the Billboard Dance/Electronic charts, users began using the color in their profile pictures and creating memes with it. The color has become so iconic since that it even made appearances at this week’s Democratic National Convention — earlier this summer, Charli XCX posted on X that “kamala IS brat.”

The “Brat” album explores themes like womanhood, insecurity and relationships. And for many, having a “Brat” summer is all about being carefree and unapologetically yourself, potentially expressed through bright green and the Arial font.

https://www.nbcnews.com/tech/internet/businesses-cashed-brat-green-rcna165804

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