What is Kamala Harris' 'brat' rebrand all about?

In the opening hours of her campaign she is leaning heavily into a trend popularised by popstar Charlie XCX.

British Broadcasting CorporationWatchHomeNewsSportBusinessInnovationCultureTravelEarthVideoLiveHomeNewsIsrael-Gaza WarWar in UkraineUS & CanadaUKUK PoliticsEnglandN. IrelandN. Ireland PoliticsScotlandScotland PoliticsWalesWales PoliticsAfricaAsiaChinaIndiaAustraliaEuropeLatin AmericaMiddle EastIn PicturesBBC VerifySportBusinessExecutive LoungeTechnology of BusinessWomen at the HelmFuture of BusinessInnovationTechnologyScience & HealthArtificial IntelligenceAI v the MindCultureFilm & TVMusicArt & DesignStyleBooksEntertainment NewsTravelDestinationsAfricaAntarcticaAsiaAustralia and PacificCaribbean & BermudaCentral AmericaEuropeMiddle EastNorth AmericaSouth AmericaWorld’s TableCulture & ExperiencesAdventuresThe SpeciaListEarthNatural WondersWeather & ScienceClimate SolutionsSustainable BusinessGreen LivingVideoLiveLive NewsLive SportHomeNewsSportBusinessInnovationCultureTravelEarthVideoLiveAudioWeatherNewslettersWhat is Kamala Harris's 'brat' rebrand all about?@KamalaHQ on XKamala Harris has overhauled her campaign's online presence by embracing a social media trend inspired by pop star Charli XCX's Brat album cover.

The presumptive Democratic presidential nominee has scattered references to the album across her campaign's account, renaming her profile Kamala HQ.

Her rebrand comes as Charli showed her support by tweeting "kamala IS brat" shortly after President Joe Biden announced he was stepping out of the race for the White House and endorsed his vice-president.

By Monday morning, Ms Harris had seized on Charli's backing - with the account sporting a new lime green photo in the style of the Brat album cover.

Brat is the name of Charli's sixth studio album and her tweet about Vice-President Harris received almost nine million views in just four hours.

https://www.bbc.com/news/articles/cqqlgq7k374o

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