McDonald's and Krispy Kreme end partnership

Krispy Kreme originally planned to sell donuts in all of McDonald's U.S. locations by the end of 2026.
Parting is such sweet sorrow.
McDonald's and Krispy Kreme said Tuesday that they're ending their expanded partnership after just a few months, a bitter end to an ambitious plan to sell the donut chain's treats in all of the fast food giant's U.S. locations by the end of next year.
The companies announced the plan in March 2024 and put it in motion a little more than six months ago, but the glaze soon wore off. Last month, Krispy Kreme put everything on pause, citing a need to boost sales.
It didn't take long to figure out that their strategy was cooked, the companies said.
“Ultimately, efforts to bring our costs in line with unit demand were unsuccessful, making the partnership unsustainable for us,” Krispy Kreme CEO Josh Charlesworth said in a joint release Tuesday.
https://www.nbcnews.com/business/consumer/mcdonalds-krispy-kreme-end-partnership-rcna214702
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