McDonald's revamped Snack Wraps are winning over customers

Early data suggests the return of McDonald’s Snack Wraps is winning over customers

Early data suggests the return of McDonald’s Snack Wraps is winning over customers.

After a nearly decadelong hiatus, the burger chain brought back the popular menu item earlier this month. So far, it looks like a hit.

From July 10 to July 12, the first three days of the launch, McDonald’s locations saw traffic jump by double digits each day compared to the year-to-date daily average, according to Placer.ai data. Evercore ISI estimates U.S. same-store sales have climbed 7% so far in the third quarter, according to a research note from Thursday.

Some McDonald’s U.S. stores even ran out of lettuce, although the company has since resolved the temporary shortage.

“After nine years of pent up demand, fans showed up in full force to celebrate the return of the Snack Wrap. We’ve been blown away by the response, from packed restaurants with lines out the door to nonstop social buzz,” McDonald’s U.S. said in a statement to CNBC regarding the temporary lettuce shortage.