Netflix shoots for the moon with new NASA content partnership

"Starting this summer, NASA+ live programming will be available on Netflix," the space agency said in a news release on Monday.

Netflix is reaching for the stars.

The streaming giant announced Monday that it "is teaming up with NASA to bring space a little closer to home" by streaming live launches into subscribers’ homes later this summer.

The move continues Netflix’s voyage into live streaming content, which has proved to be successful so far. Millions tuned in to Netflix on Christmas Day for a livestream of NFL games, as well as a halftime show concert headlined by Beyoncé. Even though it was plagued by reports of problems with the video quality, a boxing match between Mike Tyson and Jake Paul streamed on Netflix in November was viewed in 60 million households. Netflix also dived into the talk show realm this year with "Everybody’s Live With John Mulaney."

Now, Netflix thinks “the next giant leap for humankind might just start with you pressing play,” according to an article on its editorial site, Tudum.

NASA+, which launched in 2023 as a way for the public to get easier access to space content, is already free on NASA’s app and NASA.gov. But the space agency is hoping that it can tap in some of Netflix's 700 million+ subscribers and generate even more interest in space exploration.