Jaclyn Hill was losing views — but maybe it's overconsumption that's finally out of style

Beauty and fashion influencer Jaclyn Hill posed a question this month to her 1.2 million TikTok followers about something she said may be “a little controversial”: Why was she getting fewer views on her videos?“We are in such a weird place on social media as content creators where I am, like, fighting ... to connect with my followers,” Hill said in the Dec. 3 video.

Beauty and fashion influencer Jaclyn Hill posed a question this month to her 1.2 million TikTok followers about something she said may be “a little controversial”: Why was she getting fewer views on her videos?

“We are in such a weird place on social media as content creators where I am, like, fighting ... to connect with my followers,” Hill said in the Dec. 3 video. “When you have a million followers but you’re getting 30,000 views, this is just not the way it used to be.”

Hill, 35 — whose luxury hauls and makeup tutorials on YouTube, Instagram and TikTok over the past 14 years have helped define influencer commerce culture — candidly asked her “girls” for feedback, all while suggesting she was being “punished and penalized” by the app for not posting constantly.

Instead of support, followers slammed Hill for being “out of touch.”

“We’re tired of watching influencers rub their wealth in our faces,” a user commented. “The disconnect is crazy,” another wrote.