Japan's Takaichi is winning fans not with politics but with her style and 'work, work, work' mantra

The pledge by Japanese Prime Minister Sanae Takaichi to “work, work, work, work and work” for her country has been named the catchphrase of the year, recognizing the effort Japan’s first female leader had to make to reach the top.

TOKYO — The pledge by Japanese Prime Minister Sanae Takaichi to “work, work, work, work and work” for her country has been named the catchphrase of the year, recognizing the effort Japan’s first female leader had to make to reach the top.

The ultraconservative Takaichi uttered the phrase in October when she was elected as head of the governing Liberal Democratic Party. Many were initially as worried about her work ethic as supportive of her enthusiasm.

In a country notorious for long working hours, especially for working women who are also burdened with homemaking and caregiving, overwork is a sensitive topic. The recognition triggered a mixed reaction, with some interpreting it as satire.

Accepting her award from a private committee this week, Takaichi said she only wanted to stress her enthusiasm.

“I have no intention of encouraging other people to overwork, or suggesting long working hours as a virtue,” Takaichi said. “I hope there is no misunderstanding.”