Kamala Harris and Donald Trump tackle winning over swing voters

Both the Kamala Harris and Donald Trump campaigns are spending money on the difficult task of persuading the small part of the electorate that remains undecided.

Former President Donald Trump's campaign hopes to sway persuadable voters at personal finance workshops and concerts. Vice President Kamala Harris' political aides think a coat drive may help their candidate do the same.

With two months left until Election Day, the two camps are spending cash, time and energy on one of the most difficult tasks in modern elections: finding and winning over the tiny fraction of voters who live in one of the seven battleground states and haven't yet picked a side — or, in some cases, haven't even decided whether to vote.

"It's a small but critical piece of the electorate," said Nick Trainer, who was political director on Trump's 2020 campaign. "In battlegrounds, it's tens of thousands of voters, not hundreds of thousands."

That could be all it takes to determine who is sworn in as president in January.

There's no silver bullet that can move them all in one direction — they are hard to herd, like millions of cats, because they have different reasons for being undecided — but both campaigns see the economy as a pivotal issue of concern that crosses subgroups within the set of swing voters.

https://www.nbcnews.com/politics/2024-election/harris-trump-tackle-reaching-swing-voters-rcna169329

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