Focus groups: Latino Trump voters diverge on deportations but largely still back the president

Some divides are emerging among swing-state Latinos who voted for President Donald Trump when it comes to his approach to mass deportations, according to new focus group conversations with some of these voters, who nevertheless remain broadly supportive of the president.
Some divides are emerging among swing-state Latinos who voted for President Donald Trump when it comes to his approach to mass deportations, according to new focus group conversations with some of these voters, who nevertheless remain broadly supportive of the president.
Most of the Latino Trump voters who participated in recent focus groups observed by NBC News as part of the 2025 Deciders series, produced by Syracuse University and the research firms Engagious and Sago, said they approve of Trump’s handling of illegal immigration. And most approved of his actions broadly as president.
These voters were key to Trump’s win in 2024, when he improved significantly among Latino voters compared to his previous campaigns. The president lost Latinos by 5 points last year, after losing the group by 33 points in 2020, according to the NBC News exit poll. Other estimates of the 2024 vote have indicated the broad shift, too, though some have not shown quite as much movement.
The people in these focus groups said they voted for Trump because of concerns about the economy, including inflation, and about immigration. And most of them were still behind the president (all but four also voted for Trump in 2020).
“He’s keeping his promises and he’s doing what he said he was going to do,” David L., a 60 year-old Georgia voter who grew up in Mexico, said of Trump.
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