Meta teams up with Snap and TikTok to address self-harm content
Meta is teaming up with Snapchat and TikTok as part of an initiative to prevent content featuring suicide or self-harm from spreading across the social media platforms, Meta said Thursday in a blog post.
Meta is teaming up with Snapchat and TikTok as part of an initiative to prevent content featuring suicide or self-harm from spreading across the social media platforms, Meta said Thursday in a blog post.
The program, named Thrive, was created in conjunction with the Mental Health Coalition, a group of mental health organizations working to destigmatize such issues.
Through the Mental Health Coalition’s Thrive program, Meta, Snap and TikTok will be able to share signals about violating suicide or self-harm content with one another so they can investigate and act if the same or similar content has been posted on their respective apps. A spokesperson for Meta described Thrive as a database that all participating companies will have access to.
Meta said it is using technology it created and uses in conjunction with the Tech Coalition’s Lantern program — which aims to make technology safe for children and includes companies like Amazon, Apple, Google, Discord, OpenAI and more — to ensure that data is shared in Thrive securely.
The spokesperson for Meta said that when content featuring suicide or self-harm is discovered, it will be removed and flagged in the Thrive database so other social media companies can act.
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