Bill Rasmussen, ESPN co-founder, dies at 93

Rasmussen and his son Scott came up with the idea of a network carrying sports around the clock, and it would revolutionize Americans’ TV-watching habits.

LAND O’ LAKES, Fla. — Bill Rasmussen, who co-founded ESPN in 1979 after being fired from a public relations job in the World Hockey Association, died Tuesday. He was 93.

ESPN historian Mike Soltys said Rasmussen died at his Florida home from the effects of Parkinson’s disease. Rasmussen announced in 2019 that he had been diagnosed with the degenerative disease in 2014.

“Bill was a remarkable man — a visionary and an innovator who conceived the idea of a network entirely devoted to sports,” ESPN chairman Jimmy Pitaro said in a statement. “Quite simply, none of us would be here today if it wasn’t for Bill’s passion and all the hard work and entrepreneurial spirit he put into building ESPN in the late 1970s — key aspects of our company culture that still carry on to this day.”

Rasmussen and his son Scott came up with the idea of a network carrying sports around the clock, and it would revolutionize Americans’ TV-watching habits. But the pair didn’t stick around long. They were forced out after only a year by ESPN majority owner Getty Oil.

Bill Rasmussen’s original idea was a cable channel covering only Connecticut sports. Many cable operators in the state were skeptical, but someone suggested buying satellite time to reach a national audience.