PGA Tour CEO blasts ‘concerning’ Good Good Golf ad that depicted co-founder shoving female golfer onto the ground

Good Good Golf took down the ad, saying it “depicted actions that are not aligned with our values as a brand.” PGA Tour CEO Brian Rolapp called the brand’s response “disappointing.”

Good Good Golf is facing the wrath of the golf industry after it posted a controversial ad that depicted one of its co-founders shoving a female golfer to the ground.

The commercial, which promoted Good Good Golf and Callaway Golf’s Quantum Driver collaboration and has since been taken down, sparked outrage online, with viewers saying it appeared to promote domestic violence and violence against women.

PGA Tour CEO Brian Rolapp condemned the commercial Tuesday, calling it “concerning” and “clearly not aligned with PGA Tour values.”

The commercial showed golfer Alexis Miestowski trying to grab a driver out of a golf bag, only to be shoved to the ground by Good Good Golf co-founder Garrett Clark. After having pushed her, he stands over her and warns: “Do not touch my new driver.”

Good Good Golf said in a statement Saturday that the ad “ultimately depicted actions that are not aligned with our values as a brand.”