Golf brand Good Good apologises for advert showing woman being pushed over - BBC Sport

Content creator Good Good apologises and removes an advert that shows a woman being pushed to the ground as she reached for a man's golf club.

Image source, Getty ImagesImage caption, Good Good has been creating golf content on its own YouTube channel since 2020

Content creator and golf brand Good Good has apologised and removed an advertisement for a new golf driver which showed a woman being pushed to the ground after reaching for the club.

American company Good Good, which has 2.13m subscribers to its golf channel on YouTube and sponsors a PGA Tour tournament, had created and published the advert for golf club manufacturer Callaway.

The advert drew a backlash and was accused of making light of violence against women.

"We posted a video to our channels that ultimately depicted actions that are not aligned with our values as a brand," read the Good Good apology on X, external.