Biden's general election strategy: Less is more

WASHINGTON — As President Joe Biden ramps up his re-election effort, his campaign is also scaling back how much he says on the trail, part of a larger new strategy to hone a sharper message he’ll take into the general election, according to Biden aides.

WASHINGTON — As President Joe Biden ramps up his re-election effort, his campaign is also scaling back how much he says on the trail, part of a larger new strategy to hone a sharper message he’ll take into the general election, according to Biden aides.

The less-is-more approach aims for quality over quantity when it comes to the president’s public appearances, aides said.

“There’s a strategic advantage at this point in the race to boiling down your message to the three or four most salient, compelling arguments for why President Biden should be re-elected,” said TJ Ducklo, the Biden campaign’s senior adviser for communications. “That will often translate to the stump [speech] being whittled down to its sharpest, most dynamic form. That’s what you’re seeing.”

The approach also has the appearance of a strategy aimed at minimizing the potential for Biden to make mistakes in a razor-close election. Some of Biden’s verbal missteps have occurred when he’s talking at length, veers off the prepared text or answers a reporter’s question when that wasn’t part of the plan.

Shorter, crisper remarks from Biden are part of his campaign’s broader strategy of having him appear more in smaller settings that the president’s aides believe serve him better than large, traditional rallies with voters.

https://www.nbcnews.com/politics/2024-election/bidens-general-election-strategy-less-rcna150017

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