What Trump tariffs mean to Nike's Air Jordan 1s

What impact will the introduction of hefty tariffs on countries in Asia have on Nike's iconic US trainer?

British Broadcasting CorporationWatch LiveHomeNewsSportBusinessInnovationCultureArtsTravelEarthAudioVideoLiveHomeNewsIsrael-Gaza WarWar in UkraineUS & CanadaUKUK PoliticsEnglandN. IrelandN. Ireland PoliticsScotlandScotland PoliticsWalesWales PoliticsAfricaAsiaChinaIndiaAustraliaEuropeLatin AmericaMiddle EastIn PicturesBBC InDepthBBC VerifySportBusinessExecutive LoungeTechnology of BusinessFuture of BusinessInnovationTechnologyScience & HealthArtificial IntelligenceAI v the MindCultureFilm & TVMusicArt & DesignStyleBooksEntertainment NewsArtsArts in MotionTravelDestinationsAfricaAntarcticaAsiaAustralia and PacificCaribbean & BermudaCentral AmericaEuropeMiddle EastNorth AmericaSouth AmericaWorld’s TableCulture & ExperiencesAdventuresThe SpeciaListEarthNatural WondersWeather & ScienceClimate SolutionsSustainable BusinessGreen LivingAudioPodcastsRadioAudio FAQsVideoLiveLive NewsLive SportHomeNewsSportBusinessInnovationCultureArtsTravelEarthAudioVideoLiveWeatherNewslettersHow might tariffs change the price of Nike's iconic trainers?4 days agoShareSaveAnnabelle LiangBusiness reporterReporting fromSingapore ShareSaveAlamyThe Nike Air Jordan 1 is, in some ways, the iconic US trainer. It's a popular line by a large American brand, created four decades ago for homegrown basketball legend Michael Jordan.

But although Nike sells most of its products in the US, almost all of its trainers are made in Asia – a region targeted by President Donald Trump's tariffs salvo against foreign countries he accuses of "ripping off" Americans.

Nike's shares fell 14% the day after the tariffs announcement, on fears over the impact they could have on the company's supply chain.

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So what will all this mean for the price of Nike's trainer?