Democrats won 'highly engaged' voters and struggled with everyone else in 2024

Vice President Kamala Harris and Democrats convinced frequent voters and highly engaged voters to stick with them in the 2024 presidential election.

Vice President Kamala Harris and Democrats convinced frequent voters and highly engaged voters to stick with them in the 2024 presidential election.

Their problem: They lost with most everyone else.

According to the final NBC News poll of the 2024 race, 76% of registered voters said they follow public affairs and politics closely. The poll showed Harris winning among that group by 5 points over Donald Trump, 52%-47%.

But among the remaining quarter of voters who said they don’t follow politics closely, Trump was ahead by a much greater margin — 14 points, 54%-40%.

These less-engaged voters were disproportionately younger, more Republican-leaning and less likely to have college degrees — all groups of voters the NBC News Exit Poll showed Democrats struggling with in the election results earlier this month, especially compared to past presidential races.

https://www.nbcnews.com/politics/2024-election/democrats-won-highly-engaged-voters-struggled-everyone-else-2024-rcna179957


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