Trump and Harris battle over male voters — and what masculinity looks like in 2024
One of the biggest fights this election is the battle for young, persuadable men of all races who appear to be less firmly in the Democratic column than they were just four years ago.
One of the biggest fights playing out in this election is the battle for young, persuadable men of all races who appear to be less firmly in the Democratic column than they were just four years ago.
For former President Donald Trump, that has meant appearing on podcasts and alternative media platforms popular with young men while tailoring his get-out-the-vote effort to some of these “low-propensity” voters. For Vice President Kamala Harris, it has meant a shift in tone and message from recent Democratic campaigns, a targeted ad blitz and a running mate whose bid is very much wrapped up in the subtext of what it means to be masculine in the 2020s.
Underlying this focus on men is a new conversation about the future of masculinity and issues facing young men in America who have largely spent their adult lives in the Trump-dominated, post-#MeToo political era.
Ross Morales Rocketto, a co-founder of White Dudes for Harris, said the country is “having a conversation about masculinity right now as it relates to politics.”
“Masculinity is in crisis,” he said. “And I think that conversation has been long overdue.”
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