Deepfake app ads on Instagram undressed 16-year-old Jenna Ortega
Facebook and Instagram hosted ads that featured a blurred fake nude image of Jenna Ortega to promote a deepfake app.
Facebook and Instagram hosted ads that featured a blurred fake nude image of an underage celebrity used to promote an app that billed itself as a way to make sexually explicit images with artificial intelligence.
A review of Meta’s ad library showed that the company behind the app ran 11 ads that used a manipulated, blurred photo of “Wednesday” actor Jenna Ortega, taken when she was 16 years old. The ads appeared on the two platforms as well as its Messenger app for most of February. The app, called Perky AI, advertised that it could undress women with artificial intelligence.
The ads showed how the Perky app could change Ortega’s outfit in the photo based on text prompts, including “Latex costume,” “Batman underwear” and finally, “No clothes.”
The app promised it could make “NSFW” images — shorthand for “not safe for work” and meaning nude or sexually explicit.
The company listed as the developer of the Perky AI app is called RichAds. RichAds’ website calls the company a “global self-serve ad network” offering companies ways to create “push ads” and other kinds of pop-up ads and notifications. The company address is in Cyprus, and the company did not respond to a request for comment.
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