Crocs US sales tumble as shoppers choose trainers

The rubber clog-maker claims it is competing with a "clear athletic trend" ahead of the World Cup.

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The footwear became a stay-at-home staple during the Covid pandemic and has remained relevant as celebrities embraced the "ugly" shoe aesthetic.

However, North American consumers are buying into a "clear athletic trend" ahead of next year's football World Cup in the US, Mexico and Canada and the 2028 Los Angeles Olympics, said Crocs' boss Andrew Rees.

He also warned that US customers were being "super cautious" due to the high cost of living and the potential impact of Trump tariffs.

"They're not purchasing, they're not even going to the stores, and we see traffic down," Mr Rees said.