Kristi Noem faces lawsuit after promoting Texas dentist on social media
South Dakota Gov. Kristi Noem was sued in Washington, D.C., on Wednesday over her promotion of a Texas dentist on her social media accounts this week.
South Dakota Gov. Kristi Noem was sued in Washington, D.C., on Wednesday over her promotion of a Texas dentist on her social media accounts this week.
The lawsuit, filed by the consumer advocacy group Travelers United in the Superior Court of the District of Columbia, alleges that Noem "advertised a product or service without disclosing that she has a financial relationship with that company" after she posted a video to social media Tuesday regarding dental services she received.
In the video, Noem describes consulting with and subsequently getting her teeth adjusted by a cosmetic dental company known as Smile Texas. The video appeared on Facebook, X, Truth Social, and Instagram.
Doctors at Smile Texas helped adjust Noem's teeth from a biking accident years before that knocked out all of her front teeth, she says in the roughly five-minute video.
"The team here was remarkable and finally gave me a smile that I can be proud of and confident in, and that really is a gift that I think is going to be incredibly special to have," Noem says. "I chose the team here at Smile Texas because they’re the best."
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