Bob Iger says Disney's mission is to entertain, not send messages
Disney CEO Bob Iger said his company is not interested in sending messages in its movies and TV shows.
Disney CEO Bob Iger said his company is not interested in sending messages in its movies and TV shows.
In an interview with CNBC on Thursday morning, Iger said Disney's No. 1 mission is to capture broad — if increasingly diverse — audiences.
"Infusing messaging is not what we’re up to," he said. "We need to be entertaining."
Iger was speaking one day after his leadership received a vote of confidence from stakeholders in the face of an aggressive activist shareholder campaign led by billionaire Nelson Peltz, who had taken the company to task for its lackluster stock performance in recent years.
Peltz had also hit out at the company in an interview with the Financial Times for having dabbled in "woke" commentary.
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