Mexican authorities accuse Adidas of cultural appropriation in their sandal design

Mexican authorities are accusing sportswear company Adidas of plagiarizing artisans in southern Mexico, alleging that a new sandal design is strikingly similar to the traditional Indigenous footwear known as huaraches.

MEXICO CITY — Mexican authorities are accusing sportswear company Adidas of plagiarizing artisans in southern Mexico, alleging that a new sandal design is strikingly similar to the traditional Indigenous footwear known as huaraches.

The controversy has fueled accusations of cultural appropriation by the footwear brand, with authorities saying this is not the first time traditional Mexican handicrafts have been copied. Citing these concerns, local authorities have asked Adidas to withdraw the shoe model.

Mexican President Claudia Sheinbaum said Friday that Adidas was already in talks with authorities in the southern Mexican state of Oaxaca to provide “compensation for the people who were plagiarized,” and that her government was preparing legal reforms to prevent the copying of Mexican handicrafts.

The design at the center of the controversy is the “Oaxaca Slip-On,” a sandal created by U.S. designer Willy Chavarría for Adidas Originals. The sandals feature thin leather straps braided in a style that is unmistakably similar to the traditional Mexican huaraches. Instead of flat leather soles, the Adidas shoes tout a more chunky, sports shoe sole.

Mexican President Claudia Sheinbaum said Adidas was in talks with Oaxaca state authorities to compensate artisans who were “plagiarized.”Luis Barron / Grupo Eyepix/NurPhoto via APAccording to Mexican authorities, Adidas’ design contains elements that are part of the cultural heritage of the Zapotec Indigenous communities in Oaxaca, particularly in the town of Villa Hidalgo de Yalálag. Handicrafts are a crucial economic lifeline in Mexico, providing jobs for around half a million people across the country. The industry accounts for around 10% of the gross domestic product of states like Oaxaca, Jalisco, Michoacán and Guerrero.