Harris-Walz campaign releases first ads targeting Asian Americans in battleground states

Vice President Kamala Harris has dropped her first two presidential campaign ads speaking to Asian American, Native Hawaiian and Pacific Islander voters, and they focus on health care and anti-Asian hate.

Vice President Kamala Harris has dropped her first two presidential campaign ads speaking to Asian American, Native Hawaiian and Pacific Islander voters, and they focus on health care and anti-Asian hate. 

The two spots, shared first with NBC News, are airing both digitally and on television and are part of a larger $90 million media buy across several battleground states. 

The ads, which coincide with this week’s Democratic National Convention in Chicago, are airing across Arizona, Georgia, and Nevada among other swing states. They will run on apps including Snap, YouTube and iHeart Radio, and also on ethnic media outlets in the U.S. like The Filipino Channel, 3HmongTV, SBS Television Korea and Zee TV.

Asian Americans, the fastest growing segment of the electorate, are expected to make up more than 6% of the eligible voters in November, including 1,444,503 eligible voters in battleground states. But in some particular swing states, like Nevada, where they constitute 11% of the population, they could make up the margin of victory. 

The ad “The Seal,” which began airing Monday, criticizes Republican nominee Donald Trump’s using language like “kung flu” at the height of the pandemic — language that has been condemned by many in the Asian American community as “anti-Asian.” The ad compares his words to those of Harris, who says in a speech featured in the ad that Trump’s language promotes “xenophobia” and that he shouldn’t be allowed to again stand behind the “seal of the president of the United States.”

https://www.nbcnews.com/news/asian-america/harris-asian-american-ads-battleground-states-rcna167359

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