Customers sue sneaker company On over shoes that cause 'noisy and embarrassing squeak'

Customers of the athletic shoe company On have filed a class action lawsuit alleging that some of the brand's sneakers squeak embarrassingly loudly when they walk

Customers of the athletic shoe company On have filed a class action lawsuit alleging that some of the brand's sneakers squeak embarrassingly loudly when they walk.

The class action suit, filed in the U.S. district court in Portland — where On's U.S. headquarters is located — on October 9, targets On’s shoes made with "CloudTec" technology. A hallmark of many of the brand’s styles, "CloudTec" is composed of differently shaped holes that cover the external and bottom surfaces of the shoes, according to the lawsuit.

At least 11 of On's sneaker styles are referenced in the lawsuit, including the Cloud 5 and Cloud 6, CloudMonster, and Cloudrunner, among others.

Lawyers for the plaintiffs did not immediately respond to a request for comment. A representative for On said the company does not comment on ongoing legal matters.

According to the lawsuit, "CloudTec" was created to "provide cushioned support when wearers land." But according to plaintiffs, the technology "rubs together" when wearers walk or run, "causing a noisy and embarrassing squeak with each and every step."