How Taylor Swift is helping flag football keep growing before Olympic debut - BBC Sport

The Taylor Swift effect has reached far beyond the NFL arena, with Great Britain's women set to challenge when flag football - the sport's non-contact version - makes its Olympic debut.

7 hours agoShareclose panelShare pageCopy linkAbout sharingImage source, AndyKeith.PhotoImage caption, NFL analyst Phoebe Schecter (front right) helped Great Britain win the European Flag Football Championships in Limerick last year

Taylor Swift is proving to be American football's gift that keeps on giving.

The global superstar's relationship with Kansas City Chiefs star Travis Kelce lured scores of new fans to the USA's National Football League last season.

Her presence at the Chiefs' Super Bowl win in February helped make it the most watched ever, with a record number of female viewers., external

From the UK to Australia, the American singer-songwriter is not just bringing new spectators to the sport, she is inspiring young girls to play it too.

https://www.bbc.co.uk/sport/american-football/68602507

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