Summer sales events kick off as inflation squeezes consumers

Summer’s biggest sales are starting, with major weeklong deals from retailers such as Amazon, Best Buy, Target and Walmart.

Summer’s biggest sales are starting, with major weeklong deals from retailers such as Amazon, Best Buy, Target and Walmart officially launching as early as Monday.

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The wave of discounts comes at a time when inflation is at its highest point since early 2023, 4.2% year over year, and everyday costs continue to strain household budgets.

“If you have the consumer really thinking about the elevated prices they might be paying, maybe at the pump or in various sectors of the economy, it becomes incredibly important for them to get the value on essential goods,” said Vivek Pandya, lead insights analyst and director at Adobe Digital Insights.