Pop Mart: Labubu firm sees profit soaring by at least 350%

Sales, branding and tight cost controls have helped Pop Mart's profits balloon in the first half of 2025.

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The Beijing-based company said it expects profits for the period to jump by at least 350% as revenues more than tripled.

Pop Mart, which has a stock market value of more than $40bn (£31.6bn), also said profitability had been boosted by increased recognition of the brand globally and cost controls.

Collectors have been obsessed with the viral Labubu dolls - fictional elf-like creatures with a row of jagged teeth - which have flown off shelves and sparked long queues in shops worldwide.

Pop Mart is best known for selling toys in "blind boxes" - a type of packaging that hides its contents until it is opened. The marketing tactic has faced criticism for encouraging gambling-like behaviour and compulsive buying.