Artificial intelligence: Why firms are struggling to set prices - BBC News

Buyers of AI services are struggling to control costs and sellers are not sure how much to charge.

Image source, Getty ImagesImage caption, The big AI firms sell paid-for versions of their tech

If you have used a free version of ChatGPT or any of its AI rivals, then you are obviously getting a good deal.

Firms like Microsoft, Google and Anthropic have invested hundreds of billions of dollars in developing Large Language Models (LLMs) the tech behind those services.

So getting, ChatGPT, Claude or Gemini to help with your speech or holiday plans is a bargain.

But, naturally, those firms want to recoup their investment, so they offer paid-for versions of their AI, which have extra features for tasks like coding or billing.