After Fyre Festival 2 is postponed, promoter announces brand is up for sale.

The Fyre Festival brand is up for grabs, its promoter Billy McFarland announced Wednesday, a week after organizers postponed Fyre Festival 2 with no new date set.

Yes, it's a 'fyre' sale.

The Fyre Festival brand is up for grabs, its promoter Billy McFarland announced Wednesday, a week after organizers postponed Fyre Festival 2 with no new date set.

"A new chapter begins. After two years of rebuilding FYRE with honesty, creativity, and relentless effort, it’s time to pass the torch. We’re officially putting the FYRE brand up for sale. To the right buyer: the platform is yours. Execute the vision. Make history," reads a message on the festival's official Instagram page.

Billy McFarland, right, and rapper Ja Rule at the Fyre Festival in 2017. McFarland was later convicted of fraud and sentenced to six years in prison.NetflixMcFarland said he was selling the brand because it has become "bigger than any one person and bigger than what I’m able to lead on my own."

"When my team and I launched FYRE Festival 2, it was about two things: finishing what I started and making things right. Over the past two years, we’ve poured everything into bringing FYRE back with honesty, transparency, relentless effort, and creativity," he said in a statement. "We’ve taken the long road to rebuilding trust. We rebuilt momentum. And we proved one thing without a doubt: FYRE is one of the most powerful attention engines in the world."