Biden campaign uses Trump-Arpaio 'kiss' in digital ad targeting Latino voters

The Biden campaign put out a digital ad around former President Donald Trump's awkward kiss and hug with former Arizona sheriff Joe Arpaio, whose racial profiling and harsh immigration tactics helped mobilize Latinos voters to the Democratic party.

Donald Trump gave Democrats a golden moment when he embraced and then awkwardly kissed former Maricopa County Sheriff Joe Arpaio near his ear at a town hall-style event in Phoenix last week.

“I don’t kiss men, but I kissed him," Trump said afterward.

The Biden campaign has turned the kiss into a digital campaign ad reminding voters of Arpaio’s history of racial profiling and misconduct, which many Latinos in the state recall as a time of fear.

In the ad, the Trump-Arpaio embrace plays on a loop at the bottom of the screen throughout. At the top, a sequence of news clips are displayed, starting with Arpaio saying in an interview: “Well you know, they call you KKK. They did me, I think it’s an honor, right?”

That is followed by clips of local news coverage of the tactics that led to legal troubles for Arpaio. “Immigration sweeps of Latino neighborhoods, workplace raids and the alleged targeting of Latinos in traffic stops landed Arpaio in court,” says a reporter in the first clip.

https://www.nbcnews.com/news/latino/biden-ad-trump-arpaio-kiss-immigration-latinos-rcna156389

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