Trump tariffs: The US firms welcoming the fight on trade

Businesses think Trump is right about unfair trade. But are the US president's reciprocal tariffs the answer?

British Broadcasting CorporationWatch LiveHomeNewsSportBusinessInnovationCultureArtsTravelEarthAudioVideoLiveHomeNewsIsrael-Gaza WarWar in UkraineUS & CanadaUKUK PoliticsEnglandN. IrelandN. Ireland PoliticsScotlandScotland PoliticsWalesWales PoliticsAfricaAsiaChinaIndiaAustraliaEuropeLatin AmericaMiddle EastIn PicturesBBC InDepthBBC VerifySportBusinessExecutive LoungeTechnology of BusinessFuture of BusinessInnovationTechnologyScience & HealthArtificial IntelligenceAI v the MindCultureFilm & TVMusicArt & DesignStyleBooksEntertainment NewsArtsArts in MotionTravelDestinationsAfricaAntarcticaAsiaAustralia and PacificCaribbean & BermudaCentral AmericaEuropeMiddle EastNorth AmericaSouth AmericaWorld’s TableCulture & ExperiencesAdventuresThe SpeciaListEarthNatural WondersWeather & ScienceClimate SolutionsSustainable BusinessGreen LivingAudioPodcastsRadioAudio FAQsVideoLiveLive NewsLive SportHomeNewsSportBusinessInnovationCultureArtsTravelEarthAudioVideoLiveWeatherNewslettersThe US firms backing Trump's fight over trade15 hours agoShareSaveNatalie ShermanBBC NewsShareSaveBBCHead to the grocery store in the US and the shelves are stocked with jars of St Dalfour strawberry spread and Bonne Maman raspberry preserves - some of the more than $200 million (£154m) in jams that Europe sends to the US each year.

But try looking for American-made jelly in Europe, and you're likely to come up short.

The US exports less than $300,000 (£231,000) in jam each year to the bloc.

It's an imbalance that US company JM Smucker, one of the biggest sellers of such products in the US, blames on a 24%-plus import tax its fruit spreads face in the EU.

"The miniscule value of US exports to the European Union is entirely attributable to the high EU tariff," the company wrote in a letter to the White House this month, asking the Trump administration to address the issue as it prepares to levy "reciprocal" tariffs on America's biggest trading partners.

https://www.bbc.com/news/articles/c04z0ydvql2o

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