Blake Lively: It Ends With Us promotion criticised by victims of domestic violence

Aggrieved viewers say the Hollywood star has promoted film like 'it's the sequel to Barbie'.

British Broadcasting CorporationWatchHomeNewsSportBusinessInnovationCultureTravelEarthVideoLiveHomeNewsIsrael-Gaza WarWar in UkraineUS ElectionUS & CanadaUKUK PoliticsEnglandN. IrelandN. Ireland PoliticsScotlandScotland PoliticsWalesWales PoliticsAfricaAsiaChinaIndiaAustraliaEuropeLatin AmericaMiddle EastIn PicturesBBC VerifySportBusinessExecutive LoungeTechnology of BusinessWomen at the HelmFuture of BusinessInnovationTechnologyScience & HealthArtificial IntelligenceAI v the MindCultureFilm & TVMusicArt & DesignStyleBooksEntertainment NewsTravelDestinationsAfricaAntarcticaAsiaAustralia and PacificCaribbean & BermudaCentral AmericaEuropeMiddle EastNorth AmericaSouth AmericaWorld’s TableCulture & ExperiencesAdventuresThe SpeciaListEarthNatural WondersWeather & ScienceClimate SolutionsSustainable BusinessGreen LivingVideoLiveLive NewsLive SportHomeNewsSportBusinessInnovationCultureTravelEarthVideoLiveAudioWeatherNewslettersBlake Lively's PR woes and how we talk about victimsReutersBlake Lively (left) has drawn criticism for how she's been promoting her new film about domestic violence“This message is for Blake Lively. Hi Blake. I’m a domestic violence survivor and my heart honestly just broke for the domestic violence community because in this movie, you represented us.”

In a TikTok video that’s been viewed four million times, US woman Ashley Paige launched a blistering attack on the Hollywood actor for how she’s promoted her latest film, It Ends With Us, an adaption of a novel about a woman experiencing domestic abuse.

Critics say it's been promoted like a romance film, that its one-minute trailer doesn't adequately disclose the abuse storyline, and that instead of advocacy on the red carpet, Lively has highlighted fashion and florals.

Ms Paige accuses Lively of promoting it like it's “the sequel to Barbie".

Lively's comments during sometimes clumsy promotional interviews have also led to discussion about how to properly talk about victims - and about how survivors of domestic abuse relate to what they've been through.

https://www.bbc.com/news/articles/c2dgexyxneko

---