Bob Barker, longtime 'The Price Is Right' host, dies at 99

Bob Barker, the longtime host of "The Price Is Right" and an animal rights activist, died at the age of 99.

Bob Barker, the longtime host of television’s “The Price Is Right” who used his combination of comfort-food charm and deadpan humor to become an American television staple, has died, according to his longtime publicist. He was 99.

“It is with profound sadness that we announce that the World’s Greatest MC who ever lived, Bob Barker has left us,” publicist Roger Neal said in a statement Saturday.

Neal served as Barker’s publicist from 1987 to 1994 and again from 2020.

Bob Barker on the set of "The Price is Right" in Los Angeles, in 1985.CBS Photo Archive / Getty ImagesTo commemorate the icon, flowers were placed on his Hollywood Walk of Fame star.

"Bob Barker was a television legend who was very committed to the Hollywood community as well as being a huge proponent of animal welfare," said Walk of Fame producer Ana Martinez. "He will be missed."