Netflix ad-supported tier has 70 million monthly users two years after launch
Netflix’s cheaper, ad-supported tier has reached 70 million global monthly active users two years after it was launched.
Netflix’s cheaper, ad-supported tier has reached 70 million global monthly active users two years after it was launched.
The company said Tuesday more than 50% of its new sign-ups are for ad-supported plans in countries that offer the option. Netflix said it continues “to see positive momentum and growth across all areas of the business,” adding it has seen “steady progress across all countries’ member bases.”
Netflix launched the option in November 2022 as one of its responses to a slowdown in subscriber growth.
Recently, subscriber growth hasn’t been an issue. Last month Netflix reported it added 5.1 million subscribers during the third quarter, beating Wall Street estimates. In total, Netflix counts 282.7 million memberships across all of its pricing tiers.
Beginning next year, Netflix said it will no longer update investors on its subscriber numbers as it shifts focus toward revenue and other financial metrics as performance indicators.
Rating: 5