Hyundai pauses X ads over pro-Nazi content on the platform

Hyundai's statement comes after an NBC News report identified at least 150 Premium accounts on X posting pro-Nazi content.

The automaker Hyundai said it had paused its advertising on Elon Musk’s social media app, X, after a sponsored post from the company appeared next to antisemitic and pro-Nazi posts.

Hyundai confirmed the pause in a statement to NBC News late Wednesday and said it was taking its brand safety concerns to Musk’s company. 

“We have paused our ads on X and are speaking to X directly about brand safety to ensure this issue is addressed,” Hyundai said in the statement. 

Nancy Levine Stearns, a freelance journalist and X user, posted a screenshot Wednesday of a Hyundai ad running on an X account that often posts Holocaust denial and antisemitism. Stearns has written about brand safety on X for Hill Reporter, a progressive news site. 

Joe Benarroch, head of business operations at X, confirmed the Hyundai pause in an email Thursday in response to questions. He said X was working with Hyundai’s marketers to put in place further brand safety controls. 

https://www.nbcnews.com/tech/tech-news/hyundai-pauses-x-ads-nazi-content-platform-rcna148414

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