Thrift shops thrive with Gen Z amid inflation

Thrift shopping is back in fashion

Thrift shopping is back in fashion.

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No, it’s not just about wearing your granddad’s clothes (and looking incredible). For a new generation of consumers, it’s about the fun of hunting for treasures — and finding bargains in an economy gripped by inflation.

“Secondhand fashion is booming, and that’s for I would say three key reasons: value, variety and also sustainability,” said Taylor Bowley, an economist at Bank of America Institute.