Target unveils dealworthy brand costing $10 or less

As consumers continue to struggle with persistently high inflation, Target is unveiling a low-price, in-house brand it's calling dealworthy.

As consumers continue to struggle with persistently high inflation, Target is unveiling a low-price, in-house brand it's calling dealworthy.

Target's dealworthy products will start at less than $1, with most items coming in under $10, the company said. The retailer is marketing some 400 items under the label, including apparel and accessories, essentials and beauty, electronics and home goods. As an example, Target said some electronics-related items, such as phone cases, would be priced 50%-lower than any other brands sold at Target. 

The first dealworthy products have already begun arriving in stores and on Target.com. Additional products will be introduced throughout 2024 and early 2025, including power cords, underwear, socks, laundry detergent, dish soap and more, Target said.

Dealworthy is a Target owned brand that features low prices on nearly 400 everyday no-frills basics.TargetDealworthy is a Target owned brand that features low prices on nearly 400 everyday no-frills basics.TargetTarget is the latest major brand to recognize that consumers are balking at higher prices.

"We know that value is top of mind for consumers, and dealworthy, backed by our owned brand promise, will not only appeal to our current guests but position us to attract even more new shoppers to Target," said Rick Gomez, executive vice president and chief food, essentials and beauty officer at Target. 

https://www.nbcnews.com/business/consumer/target-unveils-dealworthy-brand-costing-10-less-rcna139210

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