Tiger Woods unveils new lifestyle brand and clothing line after Nike split
Tiger Woods has unveiled his new lifestyle brand and clothing line, called Sun Day Red, in the wake of his high-profile split with longtime sponsor Nike.
Tiger Woods has unveiled his new lifestyle brand and clothing line, called Sun Day Red, in the wake of his high-profile split with longtime sponsor Nike.
At a news conference Monday evening in Los Angeles, Woods said the new offering, in collaboration with TaylorMade Golf, marks a new milestone in his career.
“It’s the right time in my life,” said Woods, 48. “It’s transitional. I’m no longer a kid anymore.”
The motif for Sun Day Red — a reference to Woods' penchant for wearing red on the final day of weekend match play — will incorporate Woods’ 15 major championships into the logo of a tiger stretched. (Woods said he would update the logo if he were to win another a major.)
Sun Day Red apparel.Kevork Djansezian / Getty ImagesWoods and Nike announced last month they were ending their 27-year partnership, leaving Nike's future in golf uncertain.
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