Not lovin' it: McDonald's pulls AI-generated Christmas ad after social media backlash

Some social media users in the Netherlands said they couldn't stomach it, so McDonald's has withdrawn an advertisement generated entirely by artificial intelligence.

Some social media users in the Netherlands said they couldn't stomach it, so McDonald's has withdrawn an advertisement generated entirely by artificial intelligence.

Entitled “the most terrible time of the year,” the 45-second video was released on the fast-food giant's YouTube channel for the country Saturday.

As a reworked version of the Andy Williams song “It’s the Most Wonderful Time of the Year” plays in the background, a series of mishaps befall people at Christmas.

Presents are knocked off the top of a car by a low bridge, carol singers have their sheet music blown away and even Santa Claus' sled gets stuck in traffic.

Other scenes show a man breaking bones as he slips while ice skating, a woman being dragged off by a tram after her coat gets caught in the door and a man hanging from his feet after he tried to put up Christmas lights on his house.