'Everyone must go': New Zealand's tourism drive draws ire

What was meant as a catchy tagline has been dubbed tone-deaf amid high emigration and unemployment.

British Broadcasting CorporationWatch LiveHomeNewsSportBusinessInnovationCultureArtsTravelEarthAudioVideoLiveHomeNewsIsrael-Gaza WarWar in UkraineUS & CanadaUKUK PoliticsEnglandN. IrelandN. Ireland PoliticsScotlandScotland PoliticsWalesWales PoliticsAfricaAsiaChinaIndiaAustraliaEuropeLatin AmericaMiddle EastIn PicturesBBC InDepthBBC VerifySportBusinessExecutive LoungeTechnology of BusinessFuture of BusinessInnovationTechnologyScience & HealthArtificial IntelligenceAI v the MindCultureFilm & TVMusicArt & DesignStyleBooksEntertainment NewsArtsArts in MotionTravelDestinationsAfricaAntarcticaAsiaAustralia and PacificCaribbean & BermudaCentral AmericaEuropeMiddle EastNorth AmericaSouth AmericaWorld’s TableCulture & ExperiencesAdventuresThe SpeciaListEarthNatural WondersWeather & ScienceClimate SolutionsSustainable BusinessGreen LivingAudioPodcastsRadioVideoLiveLive NewsLive SportHomeNewsSportBusinessInnovationCultureArtsTravelEarthAudioVideoLiveWeatherNewsletters'Everyone must go': New Zealand's tourism drive draws ire5 hours agoKoh EweBBC NewsGetty ImagesThe New Zealand government has been forced to defend the new campaign aimed at enticing Australian tourists overDepending on how you read it, New Zealand's latest tourism tagline can be a well-meaning plea for people to visit - or a threat to kick Kiwis out.

"Everyone Must Go!" reads a slogan printed across posters of people in New Zealand's majestic landscapes - part of a NZ$500,000 ($285,000; £227,000) campaign unveiled on Sunday.

But what was meant as a catchy call to action aimed at Australian tourists has been accused of being tone-deaf, as New Zealand deals with record emigration rates and unemployment.

The government has defended the campaign, with Prime Minister Christopher Luxon saying he "[appreciates] there's lots of chat about whether everyone loves the slogan or not".

"The fact that we're talking about it is a good thing. It's a great thing," he added.

https://www.bbc.com/news/articles/ce8j88gym3ro

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