Disney and TikTok strike short-form video-sharing deal

Under the agreement, a curated selection of videos will stream on TikTok and also on ​the Disney+ streaming service, the companies said.

Walt Disney and TikTok on Wednesday announced a deal to let TikTok creators use characters and scenes from Disney ​movies and TV shows in short-form videos, the first pact ‌of its kind between the popular social media app and a traditional media company.

Under the agreement, a curated selection of videos will stream on TikTok and also on ​the Disney+ streaming service, the companies said in a statement. Videos ​will appear on Disney+ under a Verts tab designed to ⁠capture younger audiences who devour vertical video on mobile phones. It is ​the first time TikTok videos will be shown on another platform.

TikTok will offer ​creators access to assets from hundreds of Disney films and series from brands including Pixar, Marvel, Star Wars and FX, the companies said.

Disney and TikTok strike short-form video-sharing deal

A pilot program will start in ​the U.S. in the coming months with plans to bring it to ​other markets, the companies said.