'KPop Demon Hunters' is a top Halloween costume and Asian kids are loving the representation

For Asian Americans, the runaway success of “KPop Demon Hunters” is another watershed moment for representation in pop culture, parents and experts say, as children no longer have to look primarily to Pixar or Disney princesses for costume inspiration.

Jean Wang, a Boston-based fashion blogger, was so excited when her daughter said she wanted to dress up as Rumi, the purple-haired protagonist of the Netflix blockbuster “KPop Demon Hunters,” that she decided to go all out with a DIY costume.

Wang and her daughter Nori, 7, said they feel proud that such a popular costume -- “KPop Demon Hunters” looks are already a top pick this year -- is rooted in Asian culture.

“I remember, growing up, the struggle at Halloween to find a costume that felt ‘me,’” Wang said. “It’s definitely refreshing and exciting to see the ‘it’ costume of the year, for people of all backgrounds, being a female Asian character.”

Due to the film’s late summer release, big retailers have scrambled to mass produce Rumi’s purple wig and gold-black jacket and the black hanbok made iconic by demon heartthrob Jinu.

Zoey, Rumi, and Mira, from Netflix's "KPop Demon Hunters".NetflixFor Asian Americans, the runaway success of “KPop Demon Hunters” is another watershed moment for representation in pop culture, parents and experts say, as children no longer have to look primarily to Pixar or Disney princesses for costume inspiration.