Meta pulls new AI image feature after days of backlash - BBC News

Meta's release this week of an AI feature that let people alter Instagram content drew swift blowback.

Image source, MetaImage caption, An AI-altered image generated using Muse Image

Meta has abruptly taken down a new feature that allowed people to use its artificial intelligence (AI) tool to make fake images from user content on Instagram.

The feature was part of a broad rollout of Muse Image, a new AI image generation tool Instagram's parent company released on Tuesday.

It allowed users of the Meta AI chatbot to tag public-facing accounts on Instagram and quickly use content on those accounts to create AI-generated or altered content and images.

The feature quickly sparked blowback due to privacy concerns, leading Meta to admit it had “missed the mark" so it was "no longer available”.