DNC rolls out six-figure ad buy in LGBTQ publications in battleground states ahead of 2024 election
The DNC is investing in an advertising campaign dedicated entirely to LGBTQ publications in large metropolitan areas and several key battleground states.
For the first time, the Democratic National Committee will invest in an advertising campaign dedicated entirely to LGBTQ publications in large metropolitan areas and several key battleground states.
The DNC will roll out the ad campaign, worth at least $100,000, on Friday morning in 16 publications across eight states, and it is estimated to reach more than 1 million voters in the first week. Those publications include the Washington Blade and Metro Weekly in the Washington, D.C., area; Out South Florida; Qnotes in Charlotte, North Carolina; the Las Vegas Spectrum; Georgia Voice; GoGuide Voter’s Guide in Iowa; Dallas Voice; Philadelphia Gay News; Ambush Magazine in New Orleans; ION Arizona; and SWERV Magazine, a national Black LGBTQ periodical.
The campaign will be featured in the Georgia Voice during Atlanta’s Pride weekend and in Philadelphia Gay News during OurFest, a festival to celebrate National Coming Out Day in Pennsylvania.
The DNC is rolling out an ad campaign on Friday in 16 LGBTQ publications across eight states.DNC“This historic investment from the Democrats aims to meet voters where they are, recognizing that the LGBTQ+ community is a large and diverse voting bloc that we are not taking for granted,” Jaime Harrison, DNC chair, said in a statement. “Our fundamental freedoms to be who we are and who we love are on the ballot this November, and we’re empowering diverse corners of the LGBTQ+ community to make their voices heard.”
Harrison added, “In this fractured media environment, we know that we need to be smart about how we are talking to people, reaching voters through trusted platforms so folks in the LGBTQ+ community and beyond can easily check their voter registration status and learn when, where, and how to vote.”
Rating: 5