'What's up, brother?': How a rising livestreamer's celebrations made it to the big leagues
'What's up, brother?': How TheSketchReal's celebrations made it to the big leagues
The celebrations are rippling through the sports world: Athletes point their index finger in the air while saying the words “What’s up, brother?” In other cases, they clink their fists together before waving their arms in a flapping motion, often adding “Tuesday, Tuesday.”
Houston Astros, Tennessee Titans and Philadelphia Phillies players have performed the celebrations. ESPN’s Randy Scott recently welcomed viewers to an episode of “SportsCenter” with the hand gestures and catchphrase.
But the rituals didn’t originate with an athlete, a coach or anyone else in the traditional sporting world — they were coined by a popular video game streamer, TheSketchReal, who also goes by Sketch.
Sketch, who has not publicized his real name, did not immediately respond to an interview request.
Sketch’s rise has been meteoric even for a social media era in which stars emerge quickly. He has amassed almost 672,000 followers on Twitch and 1.5 million followers on TikTok, where he predominantly plays the video game Madden NFL 24. Those accounts have gained thousands of followers every day over the last month, according to the analytics firm Social Blade.
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