Shein pulls listing that used Luigi Mangione's likeness to model a shirt

Shein said it has pulled a listing from its popular shopping platform after Luigi Mangione’s likeness was used to model a shirt.

Shein said it has pulled a listing from its popular shopping platform after Luigi Mangione’s likeness was used to model a shirt.

Mangione, 27, is accused of gunning down UnitedHealthcare CEO Brian Thompson in December 2024. He has pleaded not guilty to federal charges of murder, two counts of stalking and a firearms offense for allegedly using a silencer.

On Tuesday, a photo of someone who appeared to be Mangione modeling a $11.69 short-sleeve men’s white, button-down shirt picked up traction online, where people expressed confusion or outrage as they circulated a screenshot of the listing.

The photo appeared to be fake or AI-generated, as Mangione is currently in federal prison awaiting trial. It’s unclear when the shirt was first made available for purchase online. But prior to the listing’s removal, three of the four sizes were already sold out, according to an archived version of the listing.

A Shein spokesperson told NBC News that the image of Mangione was listed by a third-party vendor and was pulled offline immediately upon discovery.