Taylor Swift's vintage T-shirt sparks a $2M windfall for sea otters

A Northern California aquarium has raised more than $2 million for sea otter conservation in just two days.

SAN FRANCISCO — A Northern California aquarium has raised more than $2 million for sea otter conservation in just two days. All it took was Taylor Swift wearing a vintage T-shirt.

Swift wore a vintage Monterey Bay Aquarium otter conservation T-shirt in a release party movie for her new “The Life of a Showgirl” album, sending her ardent fans on a quest to buy the shirt last produced in the 1990s. After the aquarium was flooded with calls about buying the T-shirt showing two otters floating on their back, it decided to re-release the garment Thursday as part of a special campaign to raise $1.3 million, a nod to Swift’s favorite number, said Liz MacDonald, the aquarium’s director of content strategy.

The aquarium met and surpassed its goal to raise the funds for its sea otter conservation program in less than eight hours, averaging about $100,000 in sales every 15 minutes, MacDonald said. Donors who give at least $65.13 to its newest fundraising campaign to help injured and orphan otters will be mailed a T-shirt, MacDonald said.

“We definitely had a little Taylor Swift dance party in the office yesterday afternoon when we hit the goal,” she said.

The aquarium began accepting back-orders and by Friday afternoon it had raised more than $2 million, according to its website.