Heated Rivalry, The Housemaid and Fourth Wing: TikTok launches BookTok bestseller list

The inaugural top 20 is entirely made up of female authors, with Chloe Walsh appearing most frequently.

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What we read is no longer driven by bookshops or bestseller charts alone, but by a constant stream of fast, highly personal recommendations.

From rapid-fire reviews to emotional reactions, creators are shaping reading habits at scale and #BookTok has more than 77 million posts.

Now, this influence is being formalised with the launch of the UK's first official #BookTok bestseller list.

The new chart, compiled by Media Control and NielsenIQ BookData - which also provides data for traditional charts such as the Sunday Times bestseller list - combines UK sales data with analysis of the #BookTok hashtag.

https://www.bbc.com/news/articles/c5yxmy5gnd0o?at_medium=RSS&at_campaign=rss


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