Liberal non-profit SOMOS and its PAC to drop $57M in 8 states to turn out Latino voters for Biden, Democrats
The liberal non-profit SOMOS and its PAC announced plans to spend an historic $57 million to turn out Latino voters in battleground states for President Joe Biden and Democratic congressional candidates.
As President Joe Biden tries to reverse early low polling support from Hispanics, a liberal nonprofit and its political action committee have announced plans to spend $57 million to turn out Latino voters.
Somos Votantes, the Latino advocacy group that operates Somos PAC, gave NBC News an early look at its 2024 plans to expand Hispanic voter education and participation and — on its political side — try to help Democrats win Latino votes for the presidential, Senate and House races.
Of the $57 million, $33 million will go to mobilizing Latino voters in support of Biden, as well as Democratic House and Senate candidates in eight states — Arizona, Georgia, Michigan, Nevada, North Carolina, Pennsylvania, Texas and Wisconsin — primarily through door-knocking campaigns, bilingual paid communication and "robust" community organizing, according to the campaign plan. Its nonprofit will spend another $24 million to expand nonpartisan voter education programs, which include help in registration, information about voting and the election.
"Latinos are the biggest and fastest growing segment of the electorate with more than 4 million new voters since the last presidential election, so we want to make sure that we are reaching them in every way possible," said Melissa Morales, Somos Votantes' president.
Not only is the number of Latinos eligible to vote increasing to 36.2 million this year — more than 1 in 10 voters this year are expected to be Hispanic — but participation also has been up. Despite the pandemic in 2020, more than half of Latinos who were eligible to vote did so, about a 30% jump over 2016 and about double the national increase. That was lower than other groups but a high-water mark for Hispanic voters.
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